Design Goes Beyond Deliverables.
Crafting great products is not a simple, stepwise process of techniques and methods.
Greatness is a messy endeavor, full of surprises, false starts, happy accidents and exciting surprises.
Great designers are pioneers, venturing into new frontiers, confronting the unknown with their experience, talent and creativity. Successfully navigating the terrain of product design requires flexibility, curiosity and grit.
But when confronting the unknown, it certainly helps to bring a thorough and diverse utility belt.